Pinterest is the mothership for all things aesthetic, do-it yourself, and beautiful, however it is also an shoreless sea that your content can easily be swept away in. So how do you keep your content rolling with those pins you see pinned to board after board after board?
A large factor in a posts success is the use of the right keywords, and no social media more so than Pinterest. Here are 3 questions you should always ask when finding all the right keywords to land your post in the right current to reach your audience.
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“What other things will my customers be viewing?”
The importance of this is that every Pinner’s home page is given content based off their own personalized Pinterest Algorithm. Much like any other online algorithm, this pays attention to all the tags they search, the pins they click on, and the ones they actually pin to their boards. If you think your customer might look up “avocado toast” a lot, you might want to find a way to tie your content in with avocado toast in some way. If someone was searching on the “avocado toast tag” they might gloss over your post as irrelevant, but it could easily land in someone’s home page feed, unbeknownst to them that it landed there because of their pricey but delicious taste in snack.
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“What categories will they click on in a general search?”
This is important for 2 different types of Pinners. When someone first creates their Pinterest page, they are shown a tile board of all the top categories on Pinterest to follow. Wouldn’t you like your post to land into the hands of a brand new pinner, excited to pin anything within hands reach to fill up their boards? But this is also important for the well established Pinner who has seen everything in their very-specific-tag-searches, and is now looking for new content under the general “categories” tab on their homepage. You could be the new content they were looking for, right where they wanted to find it!
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“How will my customer search for this?”
Suzy from the UK and Hazel from Cuba might search for the same thing very different ways. Will your customer search for “inspo” or “inspiration” or perhaps “insp?” The answer is all of the above. When choosing your keywords you should cover all the bases. You should also think of any compound words you can piggy-back off of. Since words are all split into individual tags you might want to see if you can land your regular “toast” in with the “avocado” “toast”s out there. Bring something fresh but still relatable to the board for customers who might not have known they were looking for you in the first place.
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