Review sites are often an overlooked form of marketing for businesses, but in fact they are one of the most important for 3 reasons.
#1 People believe what they read
Most decisions on your business might simply be made by seeing your star rating, but for those who actually look at the typed reviews they can be just as potent. It is as simple as that. Reviews matter, so as a marketer for your product/service you should focus on getting those ecstatic customers to give you the big 5 stars!
#2 Reviews will help your google listings
Every like, dislike, rating, and review pushes you up the google search ladder, so get those customers on Yelp! The more people are talking about a brand or company, the more Google will assume that is what someone is looking for when they hit your keywords. While you cannot solicit reviews, you should make sure to focus on encouraging the idea. More traffic can be turned into more reviews, so if you get the ball rolling it can really add up.
#3 Reviews serve a purpose beyond reputation
While reviews are usually written to warn or encourage other people looking your business up, they are also there to help you. No focus groups or surveys needed, all your feedback is right at your fingertips (as well as your potential customers). This means you should really take to heart what your reviewers are telling you and try to anticipate customers needs and continually better your company to bring in more positive views!
productivitea 